Randall Rothenberg

President & CEO
Interactive Advertising Bureau

Celebrating Groundbreaking Creativity and Technical Innovation

It wasn’t so long ago that digital was the exception in advertising, not the rule. Fast-forward to today and digital is advertising.

The work celebrated at the 2015 IAB MIXX Awards showcases this profound shift in the advertising landscape. For the past 11 years, the IAB MIXX Awards has celebrated the year’s best in interactive advertising—beginning with experimental campaigns that tested out the ABC’s of interactivity, and now, more than a decade later honoring sophisticated campaigns that demonstrate mastery in using both creativity and technology to build deep relationships with users. Today’s winning work, which we call The Master Class, teaches the ecosystem of brands, publishers, agencies, and technology companies how to use marketing communications effectively.

This, the third annual What Works and Why in Digital: IAB MIXX Awards Insights Report, presents these lessons directly from the mouths of the illustrious jury who selected the winning work. This elite cross-industry panel of 39 judges consists of creative luminaries, brand marketing powerhouses, and blue-chip publishers at the top of their game. No other awards in our industry brings together so many experts from so many different disciplines—and the result is a unique look at what works and why in digital marketing. We’re honored to have these illustrious experts share with us what inspired them during the judging process, what they think stands out most about each execution, and what they believe the future holds for our industry.

By reading this report, you’ll learn how the creators of The Master Class embraced new technologies and breakthrough applications of data to tell moving stories that inspired people to action. The insights shared delve into the strategic thinking behind work so powerful that it revolutionized what is meant by the word “scale,” forced even critical audiences to fight back tears, and literally, purposefully, broke the internet.

Collectively, the campaigns highlighted in this report represent the finest in digital marketing, work that will surely influence the next generation of advertising campaigns. In short, this is innovation that begets innovation.

I hope the insights in this important report inspire you as they have inspired me. I can’t wait to see what the future holds for all of us.

Sincerely,

Randall Rothenberg signature
Randall Rothenberg
President & CEO
Interactive Advertising Bureau